Marketing Resource Management Market Overview:
Market Research Future (MRFR) Announces the
Publication of its Half-Cooked Research Report—Global Marketing Resource
Management Market Forecast from 2020–2026
The Marketing Resource Management market industry
is projected to grow from USD 6.59 Billion in 2023 to USD 15.97 Billion by
2032, exhibiting a compound annual growth rate (CAGR) of 11.7% during the
forecasted timeframe (2023 - 2032).
By component, the global marketing resource
management market has been segmented into solution and service. The solution
segment has been further sub-segmented into project management, financial
management, asset management, brand and advertising management, marketing
analytics, and performance management. The service segment has been further classified
as consulting and implementation, training, and support and maintenance. The
solution segment is expected to dominate the market owing to the increasing
adoption of MRM solutions enterprises to effectively manage the various
complicated marketing activities such as budgets, projects, digital assets, and
resources. They enable companies to create, update, and maintain content to
optimize content sharing and collaboration and publishing.
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Key Players:
Key Companies in the
Marketing Resource Management market include,
- IBM Corporation (US)
- SAP SE (Germany)
- SAS Institute, Inc. (US)
- Microsoft Corporation (US)
- Adobe Systems, Inc. (US)
- Infor, Inc. (US)
By deployment, the global market has been
categorized into on-cloud and on-premise. Among these, the on-cloud segment is
expected to project higher CAGR during the forecast period owing to the
scalability, flexibility, and cost-effective features offered by the cloud.
This helps both large businesses and SMEs to process, manage, and report
marketing data insights efficiently.
By organization size, the global market has been
segmented into large enterprises and small and medium sized enterprises. Among
these, the large enterprises segment is expected to dominate the market. Large
enterprises have vast product portfolios, a large number of resources, and
complex workflows, which drive the demand for MRM solutions. Furthermore, the
high cost of solutions and integration of advanced technologies such as AI
enable enhanced digital experience resulting in high returns on investments,
increasing the adoption of MRM solutions among large enterprises.
By vertical, the global market has been categorized
into IT and telecom, BFSI, media and entertainment, retail and e-commerce,
healthcare, and others. Among these, the retail and e-commerce segment is
expected to project the highest CAGR during the forecast period due to the
growing demand for solutions to develop cross-border strategies for entering
new markets, manage assets and related operations, and tap new customers across
the globe.
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By region, the marketing resource management market
has been segmented into North America, Europe, Asia-Pacific, the Middle East
& Africa, and South America. North America has been further segmented into
the US, Canada, and Mexico. Europe has been further segmented into Germany, the
UK, France, and Italy. Asia-Pacific has been sub-segmented into China, Japan,
India, and South Korea. The Middle East & Africa has been sub-segmented
into Saudi Arabia, the UAE, and South Africa and South America has been
segmented into Brazil, Argentina, and Colombia.
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