Market overview
The global Mobile Industry Trends is
estimated to acquire nearly USD 102 Billion by the end of the year 2023.
However, it is projected to achieve a 22% of CAGR during the forecast period of
2017 to 2023. Mobile Marketing is a multichannel advancement of administrations
for gadgets, cell phones, organizations, and others.
The current portable innovations in mobile marketing are bringing
more opportunities to the current market players and vendors of the global
market. Moreover, the major e-commerce players utilize mobile marketing
strategies to grow their business and income, acquire, and increase customer
loyalty.
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However, the government's stringent regulations related to mobile
might affect the growth of the Mobile
Industry Trends. In mobile marketing development, the
protection and security concerns might also hamper the growth of the worldwide
market during the forecast timeframe.
however,
Market segmentation:
The worldwide Mobile
Industry Trends report has segmented the current market
into components, channels, verticals, and organization size. On the basis of
channel segment, the current market has been classified into different channels
such as messaging, mobile Emails, push notifications, In-app Messages,
Location-based Marketing, Quick Response (QR) Code, Mobile Web, and others.
The global Mobile
Industry Trends has been segmented into two components:
services and platforms. Depending on the organization size segment, the global
market is divided into Large Enterprises and Small and Medium Enterprises
(SMEs).
In terms of the vertical segment, the worldwide market has been
segmented into different verticals like Travel and Logistics, Retail and
e-Commerce, BFSI, Automotive, Media and Entertainment, Telecom and IT,
Government, Healthcare, and others. Of these, the retail and e-commerce sector
is expected to create a higher market share during the forecast timeframe. This
segment is growing because of the rising adoption of smartphones in the
world.
Regional analysis:
Regionally, the global Mobile
Industry Trends has been spread across various parts such
as Europe, Asia Pacific, Latin America, North America, and the Rest of the
World.
Among all, the Asia-Pacific regional market is projected to be the
most significant income generator across the world during the forecast
timeframe. This region is expanding due to the rising adoption of smartphones,
increasing population, and increase in disposable income in this region.
Moreover, other factors like the rising number of unique mobile subscribers,
growing awareness among enterprises, growing enhancements in network
connectivity, and increasing 3G and 4G network penetrations are also
responsible for the growth of the regional growth of Asia Pacific.
The development of the North American region depends upon
developing portable clients, acquiring nations in building network
availability, growing versatile showcasing fame, and growing utilization of 4G
and 3Gorganizations.
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Industry news:
In April 2018, the partnership between InMobi and Airtel TVhad
brought the premium OTT audiences at the season of cricket, which has brought
more opportunities for the Indian brands. In the first two months of its
beginning, the Airtel TV was considered as the most downloaded Video OTT app of
India that provides 10000+ Movies, originals, and TV shows, along with 350+ TV
channels. Also, the company has started integration with Amazon Prime, Hooq,
Hotstar, ErosNow, Alt Balaji, Fastfilmz, and others.
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